I was commissioned to work on a very exciting flying food brief for Arnott’s based on my past work to bring to life an exciting advertising campaign for the new Cracker Chip range. Flying food, splashing liquids is my kind of fun shoot!
I worked closely with production agency Prodigious and creative agency Neighbourhood in the Sydney studio to produce this exciting project and I think the results speak for themselves. We looked to achieve as much of the image in camera as possible wiring and suspending the scene while also capturing moving liquid and other flying elements with high speed profoto flash lighting.
The end use was various large scale OOH advertisements, POS and digital which also included motion elements created in production from a mix of the stills and CGI
To see more of my exciting food photography check out
