We always work ahead of the calendar and we recently worked on an exciting shoot for Coca-Cola for the in-store easter campaign. We worked closely with the agency and client to create an outdoor BBQ setting to tell the story of family, friends and entertaining with food and the iconic beverage the feature!
From the production side we worked closely with the agency on arrange talent, location scouting, wardrobe and building a team including hair and makeup and a food stylist, we managed all of this in a reasonably tight turn around with successful results.
Everything on the day ran smoothly however the one thing you can’t manage is the weather… There were some clouds rolling in as the day progressed so a blue sky was needed to be added in post to create a more inviting day. We kept a close eye the our weather apps and managed to have everything wrapped up and packed away just as the storm hit, phew!
The images were used for in store adverting in stackers and other placements. Check out the BTS image and the end results below.
For other similar work to Coca-Cola projects check out the link below. https://bencole.com.au/advertising-photographer-sydney/
Credits
Client Coca-Cola
Agency Geometry
Food Stlyst Gemma Lush
H&M Marg Burnley
Location -Production Paridise
