Powerade is one of my favourite brands as a Sydney Drink photographer and for a second year I was lucky enough to be involved in the OOH advertising campaign for Powerade ION4.

You may have seen the final artwork on many a bus shelter around Australia recently but if you missed it I took a quick snap below 🙂

As well as the bottle and background images which were of a click lighting execution we mixed flash with hand held long exposures to give light burst which were to be used as inspiration for the final ION glows, my kind of fun! For the moving light we used sparklers, LED torches and blue gel light sticks.

For more of my favourite drink work please check out https://bencole.com.au/gallery/beverage-photography-sydney/



Project – Powerade ION4
Photography – Ben Cole @ Ben Cole Photography
Production and Retouching – Paul Baron @ One20
Art Direction – Phill Harkness @ Ogilvy
Account Service – Amelia Deakin @ Ogilvy