I recently worked for Vibe Creative on the new packaging design photography for the all new Alcafe range.

Being winter time it was the perfect setting to bring on the warm drinks !

We worked closely with Vibe’s talented creative director Lisa Hastings to build hero front of pack imagery for the various Alcafe products. The focus was on the centred product in a mug with hands wrapping around to give a cosy inviting feeling.
Included in the range are coffee’s a chai latte and hot chocolates. Perfect for this time of year as Sydneys winter is in full swing brrrr. Below is my fave the Dark Cappuccino YUM!!!


Agency: Vibe Creative // Creative direction by Lisa Hastings // Photography by Ben Cole Photography