No all shoots are glamourous but I recently worked for Venit shooting hero product photography for their new air filters for use in print and online purposes.
Although not glamorous with no talent, scenes to be built or major production required these shoots are very technical in nature as it’s important to represent the product as true as possible. In this circumstance we also had to match to existing photography which added an extra challenge.
For this project light shaping needed to be clean, showcasing the vent features to a real representation. After the image was captured to technical lighting precision a small amount of retouching was needed adding the soft drop shadow and deep etch so that the products were on a clean white background ending with the below hero images.
